Training

My custom training program, “Inside Retail – secrets of retailer’s procurement” covers essential topics such as the entry process into retail chains, their purchasing strategies, and effective communication tactics with buyers. This training is designed both for new and experienced players on retail market.

How it works?

Introduction – Why Retail Chains?

In this module, we briefly explore the pivotal role of retail chains in Poland’s market. We include visualization of the rapid market penetration by retail chains, setting the stage for the detailed discussions to follow.

Process of Entering a Retail Chain

Here, we discuss the key steps in entering a retail chain, including what a commercial offer should contain, where to find buyer, how to conduct initial contacts and the formalities of contracts. We also focus on “contractual
penalties/contract clauses” and also discuss the importance of a comprehensive commercial offer and how to obtain buyer contacts.

Retail Chain Purchasing Strategies

We delve into where retail chains source their products and what factors are crucial for buyers. This section covers the criteria buyers use to evaluate offers, including assortment, supplier reliability, and cooperation models.

How to Talk to a Buyer?

This module covers the purchasing process of retail chains and its participants. We explore what buyers are accountable for, their challenges, and negotiation strategies. We also look at pricing strategies and provide insights into the buyer’s perspective, addressing emotions and issues that arise during negotiations.